Plummeting domestic sales

The first quarter has proved to be less than satisfying for the Norwegian phonogram industry. International repertoire suffers substantial losses while domestic acts maintain a stable position on the home market.

Phonogram sales March 2005 - international and domestic percentages

The first quarter sales figures from the Association of Norwegian Record Distributors clearly show a significant drop in the market. Sales of phonograms are down 27% in volume and 25% in value compared to first quarter 2004. Sales of domestic repertoire remained somewhat stable in the first quarter while international repertoire suffered a staggering loss with a 34% reduction in volume and 29% in value.

IFPI representatives cite internet piracy as the main reason for the dramatically reduced sales of phonograms.

Total accumulated sales in 2005 ended at 2,2m albums, 91 000 singles and 58 music DVDs resulting in a turnover of NOK 149m (USD 24,8m/€ 18,6m)

March sales figures show that sales of international repertoire has almost been cut in half with a reduction of 45% in volume. In contrast to the loss in sales for international acts, sales of domestic repertoire has increased with 14% in volume in the same month ending at a very positive 35% of the overall sales.

These were the market shares in March 2005:

Universal 24,8%
Sony BMG 19,4%
EMI Recorded Music 16%
Warner 11,9%
Bonnier Amigo 6,7%
Tuba 4,8%
VME 3,9%
Bare Bra / Tylden 3,5%
Master Music /Naxos 3,3%
Playground 2,5%
MO 2,3%
KKV 0,9%

Total sales amount to NOK 51,3m (USD 8,5m/€6,4m)

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